Monday, 25 February 2008

ihops national pancake day february 12



IHOP'S NATIONAL PANCAKE DAY: February 12, 2008

IHOP'S NATIONAL PANCAKE DAY: February 12, 2008

Third annual celebration to raise funds for Children's Miracle Network

and other local charities

WHAT IS NATIONAL PANCAKE DAY: National Pancake Day, also known as

Mardi Gras (or Shrove Tuesday), is a centuries old English tradition,

in which all dairy products were used to make pancakes in preparation

for Lent. IHOP, with its signature buttermilk pancakes, decided to

take ownership of this annual holiday by creating a nationwide program

designed to thank guests for their patronage and give back to the

community.

WHEN IS NATIONAL PANCAKE DAY: In 2008, Shrove Tuesday shares February

5 with Super Tuesday, when a number of states across the country will

host their presidential primary elections. After attempts by IHOP to

get the Governors of those states to change the date of their

elections for the sake of this time-honored tradition, IHOP agreed to

move its annual celebration by one week to February 12, with many

Governors offering their support by proclaiming February 12 as

National Pancake Day.

NATIONAL PANCAKE DAY HIGHLIGHTS: Since beginning its National Pancake

Day celebration in 2006, IHOP has raised nearly one million dollars to

support charities in the communities in which it operates. National

Pancake Day 2007 was IHOP's largest one-day event in the company's

49-year history. IHOP partnered with Children's Miracle Network and

raised more than $625,000 for children's hospitals and other local

charities. More than one million pancakes were given away to guests in

2007.

NATIONAL PANCAKE DAY 2008: This year's event will be held on February

12, 2008 and will mark the third consecutive IHOP National Pancake Day

Celebration. Once again, IHOP has partnered with Children's Miracle

Network and will give away a free short stack of its signature

buttermilk pancakes to each guest on February 12, 2008. In return,

IHOP asks that its guests consider making a donation to the Children's

Miracle Network, a non-profit dedicated to improving children's

hospitals nationwide, or other local charities. IHOP's goal is to

raise $750,000 for Children's Miracle Network and other charities in

2008. More than 1,300 IHOP restaurants throughout the United States

will again participate in the free pancake fundraiser from 7 a.m. to

10 p.m.

NATIONAL PANCAKE DAY ONLINE: The official web site for IHOP's National

Pancake Day is

www.IHOPPancakeDay.com. On the site, visitors can find his or her

local IHOP restaurants or make an early donation to Children's Miracle

Network. The site also provides information about Children's Miracle

Network as well as links to National Pancake Day news, details and

most importantly stories about the children that benefit from IHOP's

National Pancake Day.

ABOUT CHILDREN'S MIRACLE NETWORK: Children's Miracle Network is a

non-profit organization dedicated to saving and improving the lives of

children by raising funds for children's hospitals. Each year the 170

Children's Miracle Network hospitals provide the finest medical care,

life-saving research and preventative education to help millions of

kids overcome diseases and injuries of every kind. To learn more go to

http://www.childrensmiraclenetwork.org/.

ABOUT IHOP CORP.: The IHOP family restaurant chain has been serving a

wide variety of breakfast, lunch and dinner selections for nearly 50

years. Offering 14 types of pancakes as well as omelettes, breakfast

specialties, burgers, sandwiches, salads, chicken and steaks, IHOP's

diverse menu appeals to people of all ages. IHOP restaurants are

franchised and operated by Glendale, California-based IHOP Corp. As of

September 30, 2007, the end of IHOP's third quarter, there were 1,328

IHOP restaurants in 49 states, Canada, Mexico and the U.S. Virgin

Islands. IHOP Corp. common stock is listed and traded on the NYSE

under the symbol "IHP." For more information, call the Company's

headquarters at (818) 240-6055 or visit the Company's Web site located

at http://www.ihop.com/ .

National Pancake Day Pancakes Pancake Day

at 3:40 PM


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