Nestle children's book prize ends following protests by authors
The Nestl� Children's Book Prize in the UK has come to an end by
mutual agreement between Nestl� and the Booktrust.
As you may recall, last month Gold Medal winner, Sean Taylor, publicly
refused the Nestl� prize cheque, citing concerns over Nestl�'s baby
food marketing practices. Other authors have spoken out against
Nestl�'s involvement in past years.
See our press release at:
http://www.babymilkaction.org/press/press12dec07.html
Now the business website, Bookseller.com, is reporting that the Nestl�
Children's Book Prize has come to an end after 23 years.
The report says Booktrust was reviewing its priorities.
The report also says: "Nestl� explained that it was increasingly
moving its community support towards nutrition, health and wellness
issues."
That would be schemes promoting unhealthy cereals in schools ('box
tops for education') and trying to divert attention from its role in
promoting junk food to children by sponsoring projects on obesity.
In 2006 Nestl� ended its sponsorship of the Perrier Award at the
Edinburgh Fringe, also after more than 20 years and bad publicity from
an artists boycott. Then too it neglected to mention this. An
alternative sponsor was quickly found. See:
http://www.babymilkaction.org/press/press14june06.html
A few years ago the Booktrust bowed to protests from authors over
proposed Nestl� sponsorship for a teenage book prize and found a
different sponsor.
I have left the following comment at:
http://www.thebookseller.com/news/51924-nestl-childrens-prize-to-end.h
tml
---
Curious that neither Nestle nor the Book Trust refer to the bad
publicity having a sponsor which is one of the most boycotted
companies on the planet for practices that endanger children. Nestl�'s
own Global Public Affairs Manager admits Nestl� is 'widely boycotted',
targeted over its aggressive marketing of baby foods in breach of
international standards.
Gold Medal Winner, Sean Taylor, refused the Nestl� cheque at the last
award ceremony and made his concerns public. So well done to him and
everyone else who has helped to raise awareness of Nestl� malpractice
and show that the company is not an appropriate sponsor until it
changes its baby food marketing practices and addresses other
concerns.
Mike Brady,
Baby Milk Action
http://www.babymilkaction.org/
Posted by Mike Brady at 1:02 PM
Labels: Nestle boycott
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